Campaign follows successful launch of Xerox into two publicly-traded companies
Xerox (NYSE: XRX) unveiled a new ad – led by a contemporary twist on a beloved commercial – to usher in its next chapter as an $11 billion leader in digital print technology. The commercial describes Xerox’s focused direction to innovate the way organizations of all sizes communicate, connect and work.
Much has changed since Xerox’s “Brother Dominic” debuted 40 years ago in one of the most famous Super Bowl advertisements of all time. But the world’s need to share information has endured. Back then, Brother Dominic turned to the Xerox copier to simply duplicate his manuscripts. But today, he translates, personalizes and securely shares his creation both physically and digitally across all devices, all over the globe.

“The ad is the first manifestation of a new communications platform that will be anchored by the tagline Set the Page Free®,” said Toni Clayton-Hine, chief marketing officer for Xerox. “It offers a nod to Xerox’s heritage, reflects our present and embraces our future by showing how Xerox has evolved to help companies connect both the physical and digital world through personalization, apps, automation, and security.”

Roll-out of the Brother Dominic advertisement includes 30- and 60-second television commercials and digital spots beginning in the U.S. The ads were created by Y&R NY and award-winning director James Rouse, and were inspired by the work of Allen Kay, creative director at Needham who created the original Brother Dominic commercial.
About Xerox
Xerox Corporation is an $11 billion technology leader that innovates the way the world communicates, connects and works. Our expertise is more important than ever as customers of all sizes look to improve productivity, maximize profitability and increase satisfaction. We do this for […]

By: M Parker
There’s a big problem with annual sales targets
This type of sales goal can be very hard to remain focused on. At the beginning of the year, no-one is too worried if you are behind with a big target. After all, there is plenty of time to make up for it later. This feeling can easily stay until the end of the first quarter.

However, at that point you suddenly have to achieve a full year’s sales in just nine months. You are soon going to start seriously slipping behind with your figures. By the time you realize you are in trouble, it’s often too late to do anything about it.
Here are three sales goals that produce better results
Set three-month sales targets
A shorter-term sales goal really focuses the sales person. They need to produce results in a much shorter time frame. That means that they get down to work straight away.
If the sales target is missed, there is still the opportunity to meet the figures later in the year with another three-month sales project.
However, sometimes sales people need to be focused on more regular activity. That’s where the next goal comes in.
Create a measurable sales pipeline
Sales people should be able to accurately estimate what work they are likely to bring in over the next few months. This can be achieved with a simple spreadsheet.
It should be possible to estimate the monthly turnover of each prospect. This figure can then be multiplied by the number of months left in the year. This gives you the total potential new business for the remainder of the year.
Naturally, you will not convert all this business! Therefore you should work out the percentage likelihood of you winning the business, […]

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By: XRCC
Manufacturers that find themselves battling counterfeit products and intellectual property pirates have an ally.
Navdeep Singh Bains, minister of innovation, science and economic development (left), visits the Xerox Research Centre of Canada facility in Mississauga, Ont. He’s joined by Al Varney, president and CEO of Xerox Canada (centre) and Dr. Paul Smith, vice-president of XRCC (right).
The Xerox Research Centre of Canada (XRCC) is developing security innovations at its state-of-the-art lab in Mississauga, Ont. that will help companies tackle a global problem with an annual price tag of $1.7 trillion (according to the Organisation for Economic Co-operation and Development).
For more than 40 years, XRCC has developed new materials such as inks, toners and photoreceptors for Xerox’s own purposes, says Paul Smith, vice-president and centre manager of the XRCC. “As the primary materials research and development centre for Xerox’s operations around the globe, virtually every Xerox product in market today has been influenced in some way by the research team in Mississauga.”

As of five years ago, the centre has been applying its expertise and the efforts of more than 60 chemical engineers, physicists and scientists to the security challenges other companies are experiencing.
Security features
“Our researchers have also demonstrated particular expertise for developing materials that enable security features, including fluorescence, colour shifts, metallic finishes and electronic properties,” Smith says. “These materials can be incorporated directly or indirectly into life-critical products like medicines, food, toys, cosmetics, fertilizers, aircraft and car parts.”
A company that delivers fuel worldwide approached the Xerox research centre to develop and test a series of chemical markers that would guarantee its product hadn’t been diluted or tampered with. Added to the fuel, the tested marker had to show a specific response when exposed to a […]

By Dharminder Biharie
It’s a common metaphor used in business: Having a ‘helicopter view’. It means seeing the big picture. Rising above the granular details to see the overall context and environment your business operates. Seeing the forest for the trees, if you will.
Any good CEO, VP or executive should be able to do it.
But I’m here to challenge that notion. Have you ever noticed how long it takes a helicopter to start? Or how clunky it maneuvers through the sky?
I believe the helicopter view is a thing of the past. You should be viewing the business world in a new, innovative way: fast, agile, lean and mobile.
The drone way.
The world is changing fast. A drone can keep pace.
Your business is transforming in the blink of an eye. All of the traditional golden rules about marketing, sales and IT have changed dramatically within the last eight years. Gone are the days of simply selling print, signage or direct mail. Today, you are selling a solution to solve your customers’ problems.

To find these solutions, you need to be fast in tips, tricks and execution. Your brain should be a walking Wikipedia about their business problems. If you don’t know your customer’s customer, you will be left behind.

Sometimes the competition will come from an entirely unconventional direction. A decade ago, we would have scoffed at the idea of choosing a strangers apartment over a hotel when vacationing (AirBnB) or riding with a recreational driver over an official taxicab (Uber).
Our industry is no different. Some of the best print applications are not made by the traditional printers, but by the entrepreneurs, IT consultants, or even those who get frustrated with a service, such as the founder of VistaPrint.
Don’t […]